An ABYC Technical Certification is not just a certificate that hangs on your wall, it's a testament of your dedication to your trade. Your commitment to safety can not only provide you leverage over your competition, it will also raise the bar regarding customer satisfaction. Marketing your ABYC affiliation to your customers should be a priority in today’s competitive environment.

Update Your Information!

ABYC has a new microsite for recreational boaters which educates consumers about why the standards matter and how to find ABYC Members and Certified Technicians. Please make sure we have your current contact information so we can properly promote your affiliation with ABYC. Also, please make sure we have your correct email address so we can keep you up-to-date on ABYC news, events and opportunities.

Use of ABYC Certified Technician Logo

As an ABYC Certified Technician, you have the ability to use ABYC's logo to promote your certification. Please email Casey Bates at cbates@abycinc.org so we can verify your status as a current ABYC Certified Technician. Once verified, we will send you a Certified Technician logo and/or Master Certified Technician logo. Additionally you will receive chevrons for which certifications you have successfully completed. Below are recommendations for where to use the logo:

• Website
• Publications - Brochures, fliers, info sheets
• Display Materials -Exhibition stands, posters, banners, point of sale display 
• Company vehicle
• Business cards and letterhead
• Email signature
• Advertising - Print, Television
• Events - Boat shows, launches, community awareness days, education/training seminars
• Staff Wardrobe

Social Media

Make sure you follow ABYC on social media (links below). We will follow you back and if you tag ABYC, we will share your posts related to boating safety and ABYC Certifications/Membership to help promote your business.

Add your certifications to your LinkedIn profile! Click button below:

Sample Press Releases

Get the word out to the general public! ABYC has sample press releases available on the website to help you get started. Contact Shannon Aronson if you need assistance with your custom press release.

• Click here for a sample Certified Technician press release
• Click here for a sample Certified Master Technician press release

ABYC Certified Technician Products

As a certified technician, you have access to promotional items that can help display your pride in the efforts you've made in the boating industry. From patches for tech shirts, to signs and material handouts. Check it out HERE.

Flyers for Your Customers

Download, print and hand out to customers or attach to invoices.

Click HERE for flyer: Your Boat Has Been Serviced by an ABYC Certified Technician - What Does that Mean?  

Click HERE for flyer: Visit ABYC's recreational boater website to learn more about why the standards matter  

Apparel

ABYC has a new apparel store where you can customize various items with ABYC's logo and your business logo. Check it out HERE!

Contact Shannon Aronson with any questions regarding these marketing tactics!